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Title Sales Development Representative
Employer Tule
Employment Location North Coast, CA
Company Description Tule helps farmers make irrigation decisions. We install a proprietary research-based sensor in farmers’ fields. The sensor measures the water use and water stress of the plants in an entire field. It was developed by a V&E alumni. Tule uses the field-scale plant data, as well as cutting-edge artificial intelligence models, to provide farmers with irrigation recommendations. With our second product line, Tule Vision, growers take photos of their plants to get readings of the plant water stress. Our customers span from the winemakers who farm California's most prized vineyards to the largest scale almond growers in the San Joaquin Valley. Tule is a profitable company that will help generations of farmers maximize production and more efficiently manage natural resources.
Type Full Time
Pay Scale Commensurate with experience
Employment Start Date Immediate
Job Description Do you have a strong connection with California viticulture and winemaking? Do you enjoy meeting new people and talking to growers? We are seeking a Sales Development Representative to find prospects, qualify prospects as potential customers, and introduce prospects to our account managers. You will call our prospects and travel to the farms and offices of our prospects, introducing yourself and our product deliverables to the people you meet. You will determine if the prospect is a likely buyer of our products and arrange meetings between likely buyers and our account managers. You will work with an account manager to identify target prospects, report on the efficacy of your sales practices, and continually develop new tactics.

Tule is made up of a lean, highly-productive and motivated team. We are an organization of smart and ambitious individuals, committed to helping farmers take advantage of Tule’s powerful products. At Tule, employees get exposure to a wide array of business functions and technologies. This is a salaried and full-time role that includes benefits and equity. You will work collaboratively with the sales and marketing team. This is an entry level sales position. We are looking for someone who wants to work hard at developing new skills and expanding their responsibilities as the company grows.

An outstanding Tule Sales Development Representative will accomplish the following:

Relationship Development. Approach new people at their places of work who are occupied with other tasks. Engage them in a conversation. Learn about their irrigation management problems. Tell them about our products.

Tactic Development. Develop creative new approaches and talking points to start conversations with prospects. Share with coworkers your results. Carry out new ideas developed by the team.

Prospect Qualification. Inquire about role, business size, motivation, et cetera to assess the likelihood of a prospect becoming a customer.

Prospect Generation. Schedule sales meetings between the decision maker at a prospect organization and the Tule account manager.

Performance. Meet the monthly quota of created and completed sales meetings for the account managers.

General. Learn Tule product and technology basics. Understand the unique use cases and value that customers derive from Tule.

General. Respect coworkers by working in a collaborative and considerate manner, by putting team goals ahead of personal agenda, and by working as long and hard as coworkers.

The Ideal Candidate:

Is not afraid to approach new people and does not take rejection personally.

Works independently and is self-motivated.

Is communicative and transparent to coworkers about their daily activities.

Learns quickly and is relentlessly resourceful. If you are expecting to follow a Standard Operating Procedure, you will not succeed in this role.

Identifies critical business needs and takes initiative to address them without being asked.

Has both a genuine interest in agriculture and respect for farmers and their hard work.


Agricultural experience, wine industry experience, or relevant college coursework.

Experience and proficiency with enterprise sales and communications applications. You will extensively use mobile phone apps and desktop apps in this role.

Live in or relocate to Napa or Sonoma Counties and be willing to work remotely full-time.

A valid US Driver’s License with a good driving record, and the ability to drive long distances to industry events and customer offices, staying overnight near these locations as necessary.

Unrestricted authorization to work in the United States.

Physical Requirements:

Ability to lift objects up to 35 pounds.

Ability to stand, walk, bend, type, edit, reach and sit for up to 8 hours per day.

How to Apply:

Send a resume and cover letter to

*** Applications without resume and cover letter will not be considered ***
Contact Info

*** Applications without resume and cover letter will not be considered ***
Contact Address 410 F Street, Davis, CA. 95616
Contact Phone 5305740479
Contact E-mail
Contact Website

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